01
Meta Ads — Facebook & Instagram
Still boosting posts instead of running real campaigns?
Full campaign setup — audience research, creatives, A/B testing, pixel, daily optimisation. Built to generate leads and sales, not impressions.
Most businesses spend on Meta and Google without a proper system behind it. Boosted posts, generic targeting, no follow-up. We fix that — and measure everything in revenue, not clicks.
MarketingEssentials is the evolved version of HomeEssentials, now fully focused on performance marketing. Old email homeessentials@co.in and Bengaluru office no longer active — use the contact form below.
MarketingEssentials grew out of HomeEssentials — same experienced team, completely rebuilt approach. We started helping businesses with social media and basic ads. We learned fast what actually produced results and what didn't.
"We rebuilt the entire way we work — because what most agencies deliver doesn't actually make Indian businesses money."
Clients kept asking for leads and revenue — not more followers. So we shifted entirely into performance marketing: proper attribution, daily optimisation, revenue-first tracking.
Full-service agency — social media, basic Google Ads, and web projects for small businesses.
Stopped generalist services. Focused entirely on Meta Ads, Google Ads, and conversion optimisation.
Added TikTok Shop, B2B marketplace management, Reddit, Snapchat, and Pinterest.
Moved to Coimbatore, Tamil Nadu. Sharper focus, same team — now helping businesses sell globally.
Every service is tied to a business outcome. If we can't explain how it makes you money, we don't recommend it.
Still boosting posts instead of running real campaigns?
Full campaign setup — audience research, creatives, A/B testing, pixel, daily optimisation. Built to generate leads and sales, not impressions.
Paying for clicks that never convert?
Search, Display, and Performance Max with proper conversion tracking. Every keyword reviewed, every rupee justified against real outcomes.
Getting leads that don't qualify or don't reply?
End-to-end funnels — ad to landing page to CRM — designed to attract the right inquiries, not just form fills.
Traffic coming in but nobody buying?
Product catalogue ads, retargeting sequences, and abandoned cart flows. We've scaled stores from ₹80K to ₹3L+ per month.
Sending paid traffic to a page that doesn't convert?
We audit, redesign, or build landing pages with one purpose only — turning visitors into leads or paying customers.
Posting content but seeing no business impact?
Strategy, creatives, and community management — structured to build trust and directly support your conversion goals.
Do you know where your ad money is actually going? Tell us about your current situation and we'll send you a free, honest strategy — no pitch, straight advice.
In many niches, Meta CPMs have risen 30–60% in two years. Your competitors are bidding on the same audiences. The opportunity is on platforms where they haven't arrived yet.
Decision-makers research on Reddit and Quora before they buy. Reach them at the exact moment they're looking for a solution — not scrolling a feed.
Snapchat's audience is younger and significantly cheaper to reach than Meta. Fashion, accessories, beauty — most Indian brands haven't started here. That's your window.
People planning home renovations save ideas on Pinterest for months before hiring. Get in front of them during research — before they contact your competitors.
TikTok Shop combines short-form video, live selling, and direct in-app checkout. We set up your shop, manage listings, run shoppable ads, and connect you to buyers across the US, UK, Southeast Asia, and Middle East.
Most Indian businesses haven't started on TikTok Shop yet. Those who move early will build sales history and audience before the platform gets competitive.
Full storefront setup, optimised product pages, catalogue management.
In-feed ads and live selling — viewers buy in seconds, inside the app.
US, UK, Australia, Gulf, Southeast Asia — we target where your buyers are.
Indian sellers on TikTok Shop are still early movers. That window won't stay open long.
Start Selling GloballyTied up with major B2B marketplaces — global and Indian. We get your products listed, verified, and generating real buyer inquiries from around the world.
World's largest B2B marketplace. We manage your storefront, Gold Supplier verification, product listings, and ad campaigns reaching buyers from 190+ countries.
India's #1 B2B platform. We handle your complete catalogue, paid listings, and lead follow-up systems so you don't miss an inquiry.
One of India's most established B2B directories. Profile setup, product categories, and lead generation for domestic and export buyers.
Built for export-focused businesses. We list, optimise, and manage your presence to attract international buyers looking for Indian suppliers.
Preferred by large international retailers for premium Indian suppliers. Ideal for Western European, North American, or Australian buyers.
We handle listings, verification, buyer communication, and ad spend across all marketplaces — one partnership, full coverage.
Get Global Trade AuditSix campaigns. Six industries. Six real outcomes.
| Industry | What we did | Channel | Result |
|---|---|---|---|
Real Estate | Full Meta restructure for a Bengaluru developer — rebuilt audiences, creatives, and landing page. | Meta Ads | 3× ROI in 45 days |
Education | 30-day Facebook lead campaign for a coaching institute. Separate creatives for parents and students. | Facebook Ads | 240 Leads at ₹85/lead |
E-commerce | Scaled a Tirupur apparel brand using product catalogue ads and automated retargeting. | Meta · Shopping | 4.2× ROAS — ₹80K to ₹3.4L/mo |
Home Services | Rebuilt Google Search campaigns for a renovation contractor — removed wasted spend, rewrote copy. | Google Ads | 60% Drop in cost per lead |
Healthcare | Hyper-local Instagram campaigns for a Coimbatore clinic — 5km targeting, appointment-focused. | Instagram Ads | 180 Appointments in one month |
B2B Software | Google demand-gen + LinkedIn campaigns for a Chennai SaaS company driving demo requests. | Google · LinkedIn | ₹12L Sales pipeline generated |
"We were spending ₹40,000 a month on Meta and getting maybe 5–6 leads. After they restructured our campaigns, we went to 60+ leads on the same budget."
"Our Google Ads were bleeding money. They audited everything, rebuilt the campaigns, and within three weeks the cost per lead had dropped by more than half."
"Two agencies before this gave me vanity metrics. MarketingEssentials were the first to connect every rupee directly to revenue. It's a completely different way of working."
"Needed students for an online batch on a tight deadline. They ran focused Instagram ads and filled 80% of seats in 18 days. Good execution, honest communication."
"Skeptical about running ads for a clinic. But they ran hyper-local campaigns and I started getting consistent appointment bookings every single month."
"Scaled our Shopify store from ₹80K to over ₹3 lakh per month. The retargeting system alone paid for their fees three times over in the first month."
Impressions look good in a PDF. Your business runs on leads and sales — we track everything back to actual revenue impact.
We know how customers in India research, compare, delay, and eventually buy. Our campaigns are built around that real behaviour.
Most agencies review once a month. We check daily — catching budget inefficiencies before they waste your money for 30 more days.
Someone who knows your business, goals, and market — actively improving your results every week, not just monitoring dashboards.
A focused, growing performance marketing team. If you're results-driven and want to work on campaigns that actually move the needle — read on.
Fill the form and our team will reply within 24 hours with an honest review of your current marketing — no pitch, no script.